People have emotions, and emotions influence our decision-making.

Moreover, they play a major role in creating our attitudes toward any product and service that we use. You see, UX is much more than “easy” or “fun to use”. A good UX design must consider many emotions that are involved. In some cases, it is trust, while in others, it is mostly about feeling good about oneself or finding happiness, and so on.

This workshop is all about creating a loveable and emotionally-binding UX for your product. As product designers are typically focused on the functionality and usefulness of their products, the emotional aspects of the products, unfortunately, get less attention in most of the cases. Hence, this workshop will train you regarding emotions, how they influence users’ decisions regarding and attachment to a certain product. Most importantly, this workshop will provide you with multiple tools to design and measure your users’ experiences.

During this Masterclass, you will learn how to:

• Measure emotions while users interact with your product
• Analyze current user experiences
• Discover emotion-based UX design tools and techniques
• Enhance users' trust in product design
• Avoid negative emotions that could drive users away

After attending this exclusive workshop, you will be able to:

• Design better products that attract positive emotions and reduce negative emotions
• Implement ongoing emotion measurement as part of your UX design process, leading to an enhanced user experience and greater user satisfaction

This Workshop is suitable for you if you are:

• UX designers and Product Managers who want to expand their knowledge and create better emotionally-centered products
• Company or Startup Stakeholders who want to create a loveable product